passion is habit
gratitude is habit
curiosity is habit
solitude is habit
creativity is habit
reflection is habit

Why Habits?

Much like a house’s foundation is built of concrete, our actions and decisions are built upon a foundation made of habits.

For the most part, we have very little awareness of our habits. While routine actions such as sleeping in, eating breakfast, and leaving late appear as conscious actions, the reality is that most of these are habitual. Thoughts can also become automatic: choices, opinions, judgements… even basic thoughts that appear as conscious decision can be revealed as habit upon closer inspection.

As a consequence, tapping into these habits is crucial for behaviour to shift. In order to create the changes you want to see in your life, understanding habits becomes imperative – how they work, why they exist, and most importantly: how to change them.

The problem is, creating and changing habits is hard. Knowing isn’t doing. It takes a lot of energy, determination, and motivation. It takes accountability. It takes introspection and experimentation. And it takes a shit ton of commitment. Which is why we’ve created The Habit Course.

A study at Duke University showed that over 40% of the actions we take are not due to conscious decisions, but ingrained habits.
“We are strong believers that knowing does not mean doing. Knowing what you should do, and doing what you know to do are two distinct things.”
Runner on mountaintop

Tiny Habits

What does it take to accomplish a goal?

Drive, passion, hard work, fearlessness. The time. The money. The space. The right skills. The right people. The list goes on.

In the world of big dreams and audacious goals, inaction and paralysis become too present, too quickly. The pressure and expectations to achieve start piling up and suddenly, what was once exciting and compelling now appears insurmountable. (Just think about the last time you accomplished your new year’s resolutions.)

That is why we believe that the first step towards achieving a goal is taking on a habit.

Not only are habits an agent of change, but habits are also crucial to avoid paralysis through taking small actions, and are thus the key ingredient to achieving the goals that you set out for yourself. Instead of embarking on an ambitious training plan for your next half marathon, start with a 20 minute morning run around your neighbourhood. Instead of creating your own nonprofit, start with an hour of dedicated time towards personal projects each evening. The answer is simple: start small, and win big.